BET — BET AWARDS 2023
Contribution:
Creative Direction
Design
Animation
Job Title:
Creative Director
Studio:
Sibling Rivalry
1/3
Culture’s Biggest Night
Needless to say, working with a client this open, collaborative, and creatively aligned is a genuine pleasure. They not only have a strong brand vision for the show and a clear understanding of its importance to the community, but they’ve also captured it perfectly in a single phrase: Culture’s Biggest Night.
2/3
Body Language
This awards show is already bursting with energy, attitude, glamour, and musicality. So for us, branding it came down to channeling those qualities through type, color, and motion. How fun is that?
Fun, but also intentional. We kept the graphic system pared down to type, color, and just a touch of texture to maintain a bold, elegant feel. Then we used a mix of cuts, slides, and turns to amplify the rhythm, attitude, and finesse. This approach to motion was baked in from the start, even as we were designing the initial boards shown below.
3/3
Gotta Flex
The bold simplicity of the graphic language was key to creating a campaign that could easily adapt across all media, from OOH print to social posts.
Our campaign look also established the foundation for the show’s entire graphic system. It informed everything from stage visuals to red carpet backdrops, press coverage, and even cover images on streaming platforms.
BET — BET AWARDS 2023
Contribution:
Creative Direction
Design
Animation
Job Title:
Creative Director
Studio:
Sibling Rivalry