Hip Hop, arguably the most culturally significant musical genre of the past few decades, turned 50 in 2023. That year, I had the privilege of serving as creative director for the visual branding of its biggest celebration, and it was an absolute blast.

The look needed to feel contemporary and forward-thinking while honoring the rich history of Hip Hop culture. It also had to function as a user-friendly, 360° graphic toolkit that the client could deploy seamlessly in a fast-paced production environment.