This project kicked off while we were already mid-production on two other HPE spots—and with roughly half the usual timeline. We needed a nimble, cost-effective creative approach to generate excitement around the new Alletra product while staying true to the larger HPE brand.

My goal was to create an exuberant “dance of data” that still felt sophisticated and powerful, playing with scale in visually dynamic ways. Big thanks to the team at Remote Control for supplying the extra last-minute firepower when our own team was maxed out.