Studio: Trollbäck+Company
My Role: Creative Direction
"Building on a magnificent sonic identity that makes you want to shake your rump and break out the maracas, the typography dances on screen with great energy and rhythm... Overall, this is one of my favorite on-air looks for a TV channel in a while in how it combines typographic simplicity with musical diversity resulting in a restrained explosion of rhythm."
— Brand New/Under Consideration
This multi-platform brand identity is built around the idea of disruption and breaking boundaries. This helped the channel shift away from a dated and generic look and embrace a minimal, type-driven approach that is unlike anything else on television.
Working with Cheo Pardo, formerly of Los Amigos Invisibles, I envisioned a suite of percussion tracks that sample a diverse range of latin music genres and celebrate the channel’s diverse audience. I wanted NBC Universo to be the only channel that exclusively uses beat-driven jump cuts instead of key-framed animation. This gives the brand a unique rhythmic punch, and allows the network to easily adapt the elements as it evolves its music library over time.
Project Scope: 360° Brand Identity, Logo Design, Motion Graphics Package, Original Music, Animation Toolkit, Styleguide