NFL NETWORK — GAMEDAY REDESIGN

Studio:
Tröllback + Co.

Contribution:
Brand Strategy
Creative Direction

Job Title:
Creative Director

1/2

Dress sharp,
Hit hard

This was a rewarding pitch to win. I proposed a clean, minimal look that broke from the glossy, machine-driven style dominating sports graphics at the time.

The goal was to channel the energy and emotion of football — the human side of the game — without the clichéd chrome and dancing robots. Bold team colors, crisp animation, and a content-forward approach, resulted in better cross-platform clarity, and let the big stars and big plays speak for themselves.

The refresh went on to win best tv sports graphics at the Motion Awards and a silver in sports at the Clios.

"Flawless and crisp, with a lot of cool little animation details sprinkled throughout. It manages to feel energetic and dynamic with nary a 3D effect in sight. (Except for the 3D logo treatment and even that is nicer than usual.)"

— Brand New / Under Consideration

2/2

Comprehensive overhaul

With so many games, talk shows, stats, and news stories, the graphic demands of NFL Network were enormous. Our pared-down design approach and streamlined production pipeline made it possible to deliver a 360° toolkit with more than 500 distinct elements — the largest project I had led at the time.