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The dramatic pivot from a pop-culture network for younger women to a true crime destination for a broader age demo was informed by thorough audience research and careful strategy work. As Creative Director at Trollbäck+Company I helped to distill that strategy into a multi-platform branding concept, while fostering a fun and energetic collaboration between our amazing clients and the talented team of designers, animators, and composers that brought the audio and visuals to life.
The new Oxygen brand embraces the fragmented, distorted, and deeply psychological nature of criminal investigation while retaining clarity and consistency across all media. As of this post, the network is experiencing a 51% increase in viewership.
Scope: 360 Brand Identity, Logo Design, Motion Graphics Package, Music Direction, Animation Toolkit
Studio: Trollbäck+Company
My Roll: Creative Direction